Whenever we meet with a new client, the same question always seems to come up: What's with the owl? So here is the history of the inspiration for our curious logo.
When the three partners started looking for a space for the agency, they looked all around from corporate skyscrapers to houses in trendy neighborhoods. When they walked into 921 E. 66th Street, they fell in love with it immediately for its potential. As the landlord showed them around to the upstairs, an owl flew down the staircase, nearly knocking Nancy off her feet. The combination of the owl and Nancy Wise's last name gave Duane a flux-capacitor-type epiphany and the mystifying HRW logo was born.
Still not convinced? Draw your own conclusion and send it to us. We might just start using it when the next client asks.
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