Aus-some animation

It's no secret that we love the Aussies. And in a world where type animation is so often used as a creative crutch anymore, it's refreshing to see it used as an enhancement to a concept instead of in place of one.



What is remarkable is that it's good, and they showed every word spoken (usually a personal pet peeve of mine with this technique). It's true-to-concept for a writer's festival where no word is taken for granted.

But remember when Donatos hit us with one of the first real doses of typographic animation in the new millenium? We were like, "Whoa. That's nice." Now, everyone and their brother has a "type spot." But if you're just panning the camera across a script and tilting a few words here and there for 30 seconds, then you should just pack up your Ford F-150 and go home.

Of course, there is the Girl Effect - the exceptional exception that proves the rule. And the exception that proves how vital music, pacing and simplicity are when you're trying to break down complicated subject matter to inspire action. Plus, with no V/O, it follows true to the golden rule of TV: "Try not to say what you're showing or show what you're saying."

Other exceptions I've overlooked?