Seems like some brands believe Obama can guide them out of the recession in more ways than as president. Because change has to be more than just a slogan; it should be a logo, a promotion, a new product launch and a multimedia campaign. So see who's doing it wrong, doing it right and what it might mean for the rest of us.
Pepsi can! 
What a coincidence! Does this mean McPalin lost the Pepsi challenge, too? more >>>
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Chrysler/Dodge/Jeep/Screwed's new promotion
Apparently, the new Dodge Ram only passes on the left. But are they ripping off Obama or Pepsi?
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Just the millionth use of this slogan in the last month and a half.
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But it doesn't stop at logos and taglines. Check out these obamanations.
Beanie Babies cross Mama Obama.
"Sweet Sasha" and "Marvelous Malia" were the latest Beanie Babies -- until they were told to change the names.
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Seoul brother
Looks like Obama's about to pull a George Sr.
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Thankfully, it's not all rip-offs and coattail riding. There are some brands who have taken it that crucial creative step further riding the trend versus ripping it off. Starbucks and Ben & Jerry's create some nice cause marketing to build on the message of community-building and IKEA just has some fun.
Joe the Barista
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Ice cream for change
Sure it's a pun, but Ben & Jerry’s did donate the January sales of this flavor to the Common Cause Education Fund.
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Secretary of the Interior Design
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All this, and we just scratched the surface. It will be interesting to see if the Obama brand will be as effective for the President himself as it's hurried along to a point of saturation. And if imitation is the sincerest form of flattery, what does that make copyright infringement? I guess that's for the White House lawyers to decide.
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