At least his attitude's still cavalier.

Witness the new :90 Nike spot for LeBron James. If you're a fan of open-ended questions, you'll love this commercial.

VW AR OMG!

Jump to the 21s mark for the steak.

Fall in to the trap.

Gap recently unveiled their new logo on the company's website.

Bad news travels fast and let's just say the new identity has not been well received. Not just by the design community, but more importantly by loyal Gap shoppers.

Viral feedback is the straw that stirs the marketing drink these days. One negative comment can quickly become 700 and suddenly your facebook page turns in to one huge focus group room. Minus the bad deli-tray.

All the negative uproar has gotten the attention of Marka Hansen, President of Gap North America. Read her response here regarding her company's fashion faux pas.

"We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We’re asking you to share your designs. We love our version, but we’d like to see other ideas."
- Marka Hansen, via Gap's facebook page

Excuse me, I'd like to see the manager please. Is this really the ideal way of developing an intelligent, strategic identity for a global brand? It insults professional designers everywhere. The same reason buying a guitar doesn't make you a musician, is the same reason buying photoshop doesn't make you a designer. Use a reputable agency for a logo of this magnitude. Not the dude that lives 2 doors down from me.

That's not to say amateurs can't leave a lasting footprint. Arguably the most recognizable trademark in the world, Nike, was designed by a student. But more and more global companies are putting their advertising and marketing in to the hands of consumers. Reaching out to connect with them on a more personal level is one thing. Asking them to photograph your pizzas, shoot your commercial and design your logo is another.

Could this new Gap logo turn out to be a hoax? Just some sneaky way of generating buzz about their brand? It's possible. But it's also possible for someone to design a bad logo. Time will tell.

For now Gap is just shopping this logo around. We tried it on and it just doesn't fit. Now it's time to return it.

May the farce be with you

I don't know what planet George Lucas is from.

I bought my son a Star Wars action figure the other day. On the box read this promotion: "FREE Boba Fett with purchase of 5 action figures."

Well, if you were a kid in the 80s, you have fond memories of these mail-in toy promotions. Whether it was The Fridge, Seargent Slaughter or even old-man Anakin Skywalker, they were super awesome and "not sold in stores!" And if you were diligent, or nerdy enough, to clip the UPCs, you not only scored a toy, but some much-needed bragging rights with the fellas.

So when I saw a chance to get a FREE Boba Fett, I had to get it. For my son, of course.

I opened the box and read the fine print: "Send 5 UPC codes, along with a check for $6.99 to receive your FREE Boba Fett."

Uh, huh?

I guess George had altered the deal. There was no mention of shipping and handling. Just "hey, send us $6.99." ($8.99 Canadian).

So, $6.99 gets me - sorry - my son, a "FREE" action figure? Hey, I don't mind paying $7 bucks for Boba Fett. Lord Vader knows I've spent a lot more than that over the years.

Just don't call it "FREE." Say "SPECIAL." Or "OFFER USELESS TO RESIST." Or "FREE - FROM A CERTAIN POINT OF VIEW." I'll chuckle, shake my head and whip out the wallet.

Only a fool would call something free, and then charge people $7. But I remember a wise man once said: "Who's the more foolish: The fool, or the fool who follows him?" Of course, that same man also said, "I don't remember ever owning a droid." So perhaps I shouldn't follow his advice.

So then I wondered, maybe they didn't mean "Free Boba Fett," but FREE Boba Fett. As in, set him free! That's one explanation. And one that made me feel better. Like I was helping Boba Fett bust out of the clutches of some horrible warehouse in China. I couldn't be sure. But I was sure of one thing - I was getting that toy.

For my son, I mean.