Just thought we'd highlight some cool ideas from the Philippines. These ads were done for The North Face for their 'Escape the City' campaign. Nice to see some risk-taking illustrations out there. It would be cool to see these animated with a kind of heavy hip-hop beat scoring the chase.
The new "Word is Beautiful" campaign for Scrabble is _____________. And that's putting it mildly. Created primarily for the French market, these spots serve as a visually and emotionally stimulating departure from your typical "family-time/game night" spots that clutter the bored-game advertising landscape.
Or as the staff at Motionographer puts it: "The whole point of an advert is to stick in your mind, and these will laser etch onto your frontal lobe right down to the cerebellum!"
By breathing new life into the 60-year-old franchise, these spots draw a strong distinction between Scrabble and any other board game. The message is ownable and the execution is bold (especially the music) - a combination that is often striven for in the first meetings, but too often fails to be realized once ideas are chosen and produced. Of course, there's always next time to create a campaign worthy of being shared around the world.
For more inspiration, check out Sumo and Yoga.
Not sure what random link I clicked or the thought process behind the thread that got me there, but I stumbled upon this labor of love by IU student (grad?) John Sebasian Passfiume that won a Special Judges' Award at last year's National Addys.
Funny, I didn't see this at the Artsgarden.
Wish you could read more of it? I did. Which led me to the hard-workin' hands at Under Consideration. You have to scroll all the way down, but it's a lovely trip.
Done in the throwback style of the 60's and 70's, the classic pop-culture icon gives the brand a friendly face.
