Commercial of the day.

This new commercial for Capri Sun made me laugh. Probably because I have kids. Done by Saatchi & Saatchi, NY. Read more about it here.

You're in for a laugh.

#1 Commercial from last night?

Is Regis 'green screened' in this Super Bowl commercial?

Just like the Coke employee trying to sneak one past everybody in this spot, Pepsi Max might be trying the same. I couldn't help but notice the odd outline of Regis as he enters the scene. And the odd relationship to the people behind him.

I'm not a betting man (which is good around the time of the Super Bowl) but I'd bet money he was shot a different time at a different location. Pepsi's hoping we won't notice the difference. C'mon Pepsi - we know the real thing when we see it.

To get you in the Super Bowl mood.

Better get used to these silly commercials now. There will be a lot more come Feb 5.

I only hope my Super Bowl party will be as cool as the one in this Tostitos commercial.

Even blindfolded - you can see this is a great spot.

I'd love to know how many takes they did.

This is NOT a Kay Jewelers commercial.

And it's NOT a scene from the movie "Meet the Parents". It's also NOT a Saturday Night Live spoof, (although I'm guessing it will be in the near future). It is a 60 second cat food commercial. Although if you swapped out the Fancy Feast logo for a Kay Jewlers logo, would anyone notice?

Thinking outside the cereal box.

Sweet commercial for Fruity Pebbles. From Burns Group out of NYC. Not many ad agencies would do a :30 Flintstones animation that has absolutely zero dialogue from the main characters. Fred and Barney say nothing throughout the spot while "funny-dentist-looking-guy" takes all the lines. Gutsy. And very, um, tastefully done.