With the increasingly rapid exchange of information, the revealing question of "What books are on your nightstand?" should be more aptly replaced by "What bookmarks are on your computer?" So let us start the sharing with a few of our faves. Feel free to add yours. more
A new study came out from Forrester Research showing that only 16% of consumers trust what they read on a brand's blog -- that's dead last for you playing at home. The corporate blog was followed closely by another hot, must-have media trend -- the social media page (18%).
The study offered this reasoning: Many brands too often blog about (ding, ding, ding) themselves. But there is hope. Josh Bernoff, the study's author, explains that companies need to focus more on the customer and his/her pains, thereby becoming more of a resource and a refuge.
To paraphrase: Nobody cares about your product. They care about how your product makes them feel.
You can download the whole study here. They'll only want a little bit of personal information in exchange, which according to a different study, nearly 60% of you are willing to provide if you think it will get you something of value.
Maybe this will all culminate in a Battle of the Bookmarks for the drunken masses to decide. (Editor's note: We did cheat one, but it was too cool to forego. If you figure it out, we'll send you a free Owl Power coaster. While supplies last.)
allaboutbranding.com
blogpulse.com
consumerist.com
dontclick.it
ecotonoha.com
ffiles.com
google.com/trends
hersey.com
imdb.com
justjared.com
kstreetcafe.com
linkedin.com (FWA group)
motionographer.com
notcot.org
oodle.com/bandtracker
pewinternet.org
qthemusic.com
remodelista.com
sharpened.net
thesuperest.com
underconsideration.com
visualdictionary.net
wittycomics.com
xnografics.com
youworkforthem.com
zilton.be