Wednesday, January 07, 2009

How'd they do it?


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Sometimes there's just not budget to cast and wardrobe 12 actors, rent out a beach, and shoot on location in California. But, despite working with only pre-existing photos, we pulled it off - thanks to a lot of improvisation, computer trickery and SPF 50. Not to mention some quick thinking at the 11th hour to flip the standard shot of the air conditioning unit upside-down to make the angle work. Click below to see how it happened. We even turned it into an online game.

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