CNN uses Skype to cover Buffalo crash

I caught some of the breaking news on CNN about the Buffalo, NY, plane crash and noticed the footage was being provided live via Skype, the super-cheap computer-to-computer phone service. Then I found this article.

I just find this to be a very smart way to stream video and get the story going before the camera crews arrive. Not sure what applications this could translate into for brands, but it feels like the moving picture version of texting -- fast, instant, not the best quality, but a small price to pay for being the first on the scene.