Wednesday, April 01, 2009

Novelty apparel giant selects HRW

Initech Brands International has selected HendrixRaderWise as their agency of record. We were up against 5 other national agencies including BBDO, TBWA, CPB and ABC/BBD.



Details of the scope have not been finalized, but we know it will include packaging, social networking strategies and possibly a full page ad. Our task will be to increase the U.S. sales of their Visorganizer and Kleen Stride products.

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