GreenGraffiti cleans up the ad business

GreenGraffiti has powerwashed Domino's logos into dirty sidewalks across America as part of the pizza chain's 'American Legends' campaign. Laying a stencil down on the street, they spray the self-proclaimed eco-friendly images into the grime on the street using a high-pressure water hose.

Now, before the skeptic in you scoffs at the environmental claim, our internal cynic already did some digging and found things like GreenGraffiti invests in a water harvesting project for each liter of water they use, and the stencils are made from recycled materials. Heck, they even claim their web site is powered by the wind.

More than 200 of these Domino’s ads currently litter the streets of New York, L.A. and Philly.