Nestle didn't phone this one in

Congratulations to Nestle for taking one of its most important consumer touchpoints and actually making it entertaining for the consumer by creatively crafting their new 800 hotline. Usually, this number is only used by moms with a dire chocolate emergency, but thanks to some Quick thinking, Nestle has cleverly turned it into a source of amusement that, with the help of Facebook and Twitter, people are finding and embracing.

It's sort of like the notion that it's best to meet your neighbors early on when things are good, rather than wait until their dog/children/music/hygiene has become a nuisance.

Here's the Facebook post:

Call the Nestle Crunch Hotline at 1-800-295-0051. When you are asked if you
want to continue in English or Spanish, WAIT QUIETLY for about 7 seconds and
you will smile. Promise! Keep going and press 4. Listen to the
options...then press 7.

We won't give away the gag, but it is worthwhile. And a good reminder of how social media can magnify even the smallest thing a brand can do.