Say goodbye to the ol' gas guzzler, Russ.

Bummer, Hummer. Apparently, you were the one thing in this recession that wasn't too big to fail. With the falling through of a deal with Chinese heavy machine maker Sichuan Tengzhong, GM has decided to cut its losses and shut down the brand altogether.

Hummer was a Brand with a capital B - unique in that it had a tiny niche in the marketplace, but whose name and personality pervaded throughout the entire consumer conscience. Whether you loved it or hated it, you have to recognize that the Hummer brand was larger than life. While it was alive anyway.