When Liberty Mutual has an accident

Sometimes web ads that invade content are cool. Sometimes they aren't. This one's just plain squirm-worthy. Before you say "Too soon, Liberty Mutual?" their cracked-screen animation had been used long before this. It just was never this, say, 'ill-timed.'

For an insurance company, you would think they would've predicted a possible bad outcome to using this technique. Maybe they should have called out keywords or sent some sort of automatic instructions to the webmaster to take some of the risk out, so as not to allow the brand to be commit such a faux pas. After all, if anyone should be taking extra steps for the responsibility of managing their online image, it's Liberty Mutual. That's their policy anyway.