Yes, Christina, it's still possible to sell-out

Used to be music celebrity endorsements were hard to come by. To be seen as selling out seemed such a risk that at least such stumping was generally few and far between. But those walls have long been torn down. Probably around the time Sting was doing Compaq commercials.

These days, people don't really care if Gwen Stefani and Jay-Z peddle for HP. Especially if the concept is entertaining and unique. Or if Justin Timberlake is part of an ensemble cast for Sony. He is half of the Barry Gibb Talk Show after all.

But Christina Aguilera's spot for DirecTV proves that selling out is alive and well. It just takes a cheesy script and a talent that's willing to send pride on a potty break to read it.

"I'm savin' the world...from cable." Aw, snap.


The chintzy production value compared to Beyonce's and the Black-Eyed Peas' commercials doesn't help either.